SplashTEX is a waterproof membrane built into a selection of Bobux shoes and has been a registered trademark for Bobux since 2014. It came time to give this innovative technology a visual stamp of it’s own with the intention of communicating which products used the waterproof membrane - a customer (and child!) friendly visual mark to easily identify Bobux’s water-friendly shoes. A visual mark that would grace the shoes, shoeboxes, point of sales, and social assets.