Sammy’s Deli & Diner
Brand Identity, Illustration

Sammy's is a cosy, fun Deli & Diner located in Ponsonby Central where people can gather, relax and enjoy great food. The team behind this new establishment required a strong yet quirky brand identity with a goal of creating a space where people could gather to enjoy good food and good times in a warm, homely atmosphere - their menu is packed with playful twists and classic kiwi fabourites with a particular focus on sandwiches - which inspired the name 'Sammy's’!