For Pretty Brave’s Spring Summer 2023/24 shoe collection, The Milk Bar, our aim was to breathe new life into their new season, challenging what had been done before.

My role encompassed developing the collection's visual identity, planning, styling and art directing an on-location photoshoot, and subsequently delivering a comprehensive set of assets carefully curated to showcase and push the key highlights of the range.

Our brand strategy for this season has yielded successful outcomes so far with a substantial increase in social engagement and a massive surge in sales revenue. In comparison to the previous year’s Spring Summer collection, our strategic branding and marketing approach to Milk Bar thus far has driven a 75% increase in sales revenue in New Zealand, accompanied by a 952% increase in the Australian market.